Yes, yes it is. Much better place than games that are reaping more cash and/or have been in EA for longer.
Um, its been a month or more since I gave it a good tumble. When people come over and they are console gamers, it is one of the games I show them because it is do damned pretty and the atmosphere is cool.
There are some glaring problems though. The whole poop thing is just stupid, for example.
Would be cool to belong to a server that has little tribes setup. Have watched battles between established care bears and solos and other gankers. Kinda cool.
Leveling system is interesting too.