Actually Wesman I read an article today about it. It's not about going after Mojang its about setting a precedence on naming. If they were to allow Mojang to use scrolls it could set a precedence for others to possibly use variations of their game names.
http://geek.pikimal.com/2011/10/07/mojang-vs-bethesda-legal-battle-is-not-what-you-think/
Interesting read it makes sense to me
S3